Used sparingly as an additional dark tone.
Alt Dark
Used sparingly as an additional light tone.
Alt Light
Used for backgrounds or text on dark colors.
Light
Linen
#f2ece8
CMYK: XX XX XX XX
griege
#c0b9b3
CMYK: XX XX XX XX
biscotti
#d8cac0
CMYK: XX XX XX XX
Works well with the primary & often paired with it.
Secondary
Pearl
#f1eeeb
CMYK: XX XX XX XX
Strongest correlation with the brand and used most often.
Primary
Charcoal
#404042
CMYK: XX XX XX XX
The tones in your color palette should be used consistently to increase brand recognition. For digital use, refer to HEX codes (#xxxxxx). For printing, use CMYK values.
Color Palette
Lora Normal
Body copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer suscipit vel arcu non blandit.
Editor's Note Display Thin
Intro sentences and short,
bold statements.
Editor's Note Display Thin Italic
with accent words
Editor's Note Display Thin
Headlines
Raleway Medium
Subheads
Consistent font use creates a clear and cohesive brand. Each typeface plays a role in readability, hierarchy, and personality.
Each font name is linked to where you can download or purchase that font.
Typography
Custom Website Training
Website Update Services
SEO Getting Started Guide
Showit Tutorials
Showit Login
To ensure your continued success, we've pulled together a collection of links and resources.